BOARD OF DIRECTORS ELECTION – NONPROFIT MEMBER NOMINEES
Karen Barr
Bio: Karen serves as Managing Director, Individual Giving. In her role as Managing Director, Karen develops and directs strategies to help Share Our Strength’s No Kid Hungry campaign reach mission-critical revenue targets through digital and offline, DRTV, face-to-face, sustainer and mid-level.
Prior to joining Share Our Strength in 2023, Karen served as Managing Director, Supporter Experience at Save the Children. She is very active in the non-profit community and is a frequent speaker at conferences in the areas of direct response and mid-level.
Karen has over 25 years of experience and her background includes marketing strategy, fundraising, communications/branding, project management, budget management and development, program/campaign development & optimization and fundraising analysis. Karen also has extensive experience developing and growing direct response and mid-level programs across various channels/sources and leading successful teams.
Karen lives in Connecticut with her husband and daughter Kandace.
Personal Statement: It would be great to serve on the PFFA Board of Directors to continue to learn from peers in this space. Canvassing is a key part of the channel mix for Share Our Strength | No Kid Hungry and our organization is always looking for ways to optimize our investment in this area, and ways to engage canvassers and the American public with our mission to help feed hungry kids in America. Every kid needs three meals a day to grow up healthy, happy and strong. But today in America, too many children are missing those meals.
Jaclyn Morawa
Bio: Hello! My name is Jaclyn Morawa, and I work at Doctors Without Borders/Médecins Sans Frontières (MSF) as the Senior Manager of Sustainer Giving. In my role, I lead overall strategy, voice, and messaging for our sustainer audience across all channels and directly oversee our F2F program.
Personal Statement: I would be honored to take my board advisory position to the next level and serve on the PFFA Board of Directors. I believe I can champion sustainable F2F fundraising best practices and innovation while promoting and advocating for PFFA membership growth. I am excited about the opportunity to continue collaborating with the board and PFFA while demonstrating the positive impact of F2F fundraising to break down negative stereotypes and eliminate substandard fundraising practices.
I am passionate and motivated to support this work in a way that values the fundraisers, the donor experience, the communities we serve, and the partnerships that make it all possible (while also having some fun). I believe my diverse skill set and experience not only in fundraising (previous F2F fundraiser alert), but also in international relief contexts, will bring a fresh perspective and add value to the incredible work that is already being done. I look forward to supporting the PFFA Board of Directors in shaping the future of the F2F fundraising industry and so much more.
Thank you so much for your consideration!
BOARD OF DIRECTORS ELECTION – PROFESSIONAL FUNDRAISING AGENCY MEMBER NOMINEES
Fiona James
Bio: Fiona James is a seasoned nonprofit professional with over 15 years of experience and a Certified Fundraising Executive (CFRE). With a diverse fundraising and brand marketing background, she possesses a comprehensive understanding of the Canadian fundraising landscape. As the former head of Mass Marketing at Doctors Without Borders/Médecins Sans Frontières (MSF),Fiona's passion for fundraising is driven by her commitment to creating sustainable growth strategies that prioritize both innovation and donor engagement. Her leadership style, described as collaborative and inclusive, reflects her core belief: 'If you want to go fast, go alone; if you want to go far, go together.' Fiona also sits on the board of directors for the Society of Sharing, a charitable organization that provides free services to isolated, lonely and frail seniors.
Personal Statement: I am honoured to accept the nomination for the PFFA board and am excited about the opportunity to contribute to the organization’s mission and values. I am deeply committed to supporting the PFFA’s goals of advocating for industry standards, ensuring ethical practices, and strengthening the community of members we serve.
I am particularly motivated by the board’s role in ensuring effective planning and program oversight, as I believe that well-defined goals and strategic planning are essential to advancing our mission. I am eager to support the chief executive and collaborate with fellow board members to help secure the resources needed to make a meaningful impact.As someone who values diversity, inclusion, integrity and accountability, I am committed to upholding the PFFA’s reputation and ethical standards, advocating for the organization’s accomplishments, and actively engaging with our diverse members to ensure we remain responsive to their needs. I look forward to applying my experience and dedication to the board’s mission, fostering an inclusive, transparent, and supportive environment that advances the PFFA's goals and strengthens our community.
Thank you for this opportunity to serve.
Bio: Michael is the CEO of Zenterprize and Founder of BriteVox. Originally from the UK, Michael began building fundraising teams almost 25 years ago, in the earliest days of F2F. Having worked extensively in the UK, Germany, and the US and with first-hand experience in many other countries, he has witnessed the evolution of F2F from a little-known channel to the powerhouse it is today across different cultures.
Anyone who works closely with Michael will know that one of his favorite expressions is, ‘what gets measured, gets accomplished.’ He is a great believer in using data to understand how to be a more effective fundraiser and, beyond that, to glean the insights that signal the direction of the industry. Above all, Michael is an innovator and is constantly looking for ways to expand the pie for all and to reach a wider audience working on the principle that it is better to get started and let the work teach you than to wait for perfection.
Michael has been involved with the PFFA since 2018 and was elected to the PFFA Board of Directors in 2022. He hopes to share his international experience, enthusiasm, and understanding of the issues all stakeholders in the industry face.
Personal Statement: I have served on the Board of Directors since December 2022. As a long-standing member of the PFFA, I understand the value it brings to our channel and the larger sector. As a board member, I have been actively involved in multiple committees, working groups, and external vendor negotiations and have served with pride and a commitment to the larger mission and principles of the PFFA. I have worked to support the balance of open competition amongst members with the need for reasonable self-regulation in a rapidly growing channel. I am proud to serve alongside my Board colleagues to make a difference and bring valuable representation to the Professional Fundraising Agency members of the PFFA. If re-elected, I look forward to the opportunity to renew my term and my commitment to the channel and the sector through volunteerism in this post.