Sherry Bell


Sherry Bell serves as the President of the Board of Directors of the PFFA and has been an active participant in efforts to increase ethical practice, sustainability, and effectiveness within the face-to-face fundraising channel since 2014. Sherry has taken a leadership role in the development of the PFFA.

Sherry is also the Chief Executive Officer of Grow Fundraising & Consulting, Inc., where she provides a full service of consultative products to non-profit organizations, as well as agencies.

Sherry has more than 22 years of experience in the industry. After six years in direct sales and team building, she began her transition into non-profit fundraising in 2004. During her career in non-profit fundraising, she has gained significant experience as a C-suite executive in several professional fundraising agencies, as well as through developing in-house and fundraising agency strategies for growth and quality in acquisition and sustainer retention.

Alicia Meulensteen

Board of Directors

For 20 years, Alicia has grown some of the country's largest and most respected nonprofit fundraising programs. In her role as Director, Supporter Marketing at the ACLU, her focus is on developing fundraising infrastructure, budgeting and reporting, and multi-year strategic planning with an emphasis on sustainer growth. After working with relief and reproductive health nonprofits, from 2008-2018 she led the offline membership program at the ASPCA where she was instrumental to growing its base of support, monthly giving file, and diversifying fundraising channels, including the launch and expansion of its canvassing program.

Alicia joined the Board of Directors of the PFFA in 2021. She is a founding member of The Nonprofit Alliance, a past board member of the Direct Marketing Fundraisers Association and the Advisory Council of the ANA Nonprofit Federation, and is a regular speaker at fundraising conferences. Alicia is the creator and host of the Good Fundraising Podcast, where she shares her conversations with non-profit thought leaders and change-makers about current trends and challenges in fundraising.

Mike Wakeland

Board Chairperson

Currently serving as the board chairperson, Mike has been involved in the face-to-face sector for 20 years. After graduating from Indiana University with a degree in public affairs, he began his career canvassing on the front lines for direct sales products door-to-door, then transitioned to non-profit fundraising to include street and private site fundraising. Starting from the entry-level role, Mike has built a wealth of knowledge from the field to overseeing one of the top fundraising companies in the United States.

Mike serves as the CEO of DialogueDirect, a leader of F2F acquisition in North America, Latin America, and Southeast Asia. His focus is building strong partnerships with charity clients, while improving quality metrics within the industry. His belief is quality and quantity can be obtained with the right partnerships and coaching.

Currently serving as the Chair of the PFFA, Mike hopes to create an environment of sharing ideas and strategies to ensure sustainable growth in the sector. His favorite part of the face-to-face industry is the people and seeing successful campaigns being implemented to make a difference.

Monica Muten


Monica Muten is currently the Director, Direct Response Marketing at Special Olympics International and is a fundraising professional with more than fifteen years of experience. She joined Special Olympics in 2018 and is focussed primarily on developing and driving strategy for the direct mail, telemarketing, and sustainer programs.

Prior to Special Olympics, Monica spent ten years with the National Wildlife Federation in a range of roles specializing in monthly sustainers, telemarketing, donor appeals, acquisition, and renewals. She also spent several years working at a direct response fundraising agency, where she executed campaign strategy for non-profit organizations like Amnesty International, Environmental Defense, Children’s Defense Fund, Public Citizen, and many others. Monica has dedicated her career to the non-profit sector and enjoys working on all aspects of direct response, but she is most passionate about building strong monthly donor programs.

Monica joined the Board of Directors of the PFFA in early 2019 and is interested in working with her NPO colleagues to ensure that face-to-face fundraising within the U.S. market grows sustainably.

Melanie Sovern

Board of Directors

As Director of Mass Audiences at Doctors Without Borders/Médecins Sans Frontières USA (MSF), Melanie Sovern oversees a $165M program of over a million donors, including more than 125,000 sustainers, as well as all one-time donors under $1,000 and workplace giving donors. She leads the strategy for all marketing and fundraising campaigns, activities, and donor journeys for this critical audience, including prospecting, cultivation, stewardship, renewal/retention, upgrade, and reactivation efforts across all channels. This program includes face-to-face, which Melanie values highly.

Prior to this role, Melanie served as the Senior Manager of Sustainer Giving at MSF, leading the sustainer program’s communications, strategy, and budget. She previously worked at Memorial Sloan Kettering Cancer Center for five years in sustainers, annual giving, planned giving, and more. She has also worked in the non-profit arts industry. Melanie is proud to be a member of the Board of Directors of the PFFA.

Melanie joined the PFFA Board of Directors in 2020.

Matt Pearsall

Board of Directors

Matt Pearsall is the Associate Director, Acquisition and Sustainer Growth with the International Rescue Committee. In his role, Matt manages the organization’s overall face-to-face acquisition channel. For over 15 years, Matt has spent his career working extensively in the face-to-face channel, supporting campaign growth and strategy development in building and guiding national fundraising campaigns across the United States on both the non-profit and agency side.

After Matt got his start within face-to-face focusing on political advocacy and outreach, he has successfully guided acquisition campaigns for more than a dozen non-profit organizations within the channel throughout his career.  Matt has been involved with the PFFA since its inception and remains a strong and vocal advocate of effective face-to-face fundraising as a means to grow organizational support and capacity.

Matt has been involved with the PFFA since 2015 and joined the PFFA Board of Directors in 2019.

Tina Meyer


Tina Meyer is the Director of New Donor Engagement at the International Fund for Animal Welfare (IFAW). Tina joined IFAW in 2004 to help to manage and grow their global sustainer program. In her current role, Tina is responsible for promoting IFAW’s mission to protect and save our world’s wildlife from all threats they face. In addition to Face to Face, Tina and her team acquire new donors via direct mail, DRTV and lead conversion programs in 7 countries. She is a passionate advocate for building a strong and dedicated sustainer portfolio that provides ongoing financial stability, allows for urgent animal rescues, and ensures IFAW’s work will continue into the future.

Tina joined the PFFA Board of Directors in 2021 and is committed to helping maintain and grow this powerful channel and to protect the reputation and funding that allows charities to carry out our vital work.

Joel Schofield

Board of Directors

Joel Schofield is Senior Vice President of Threshold Giving, a leader in face-to-face donor acquisition. He currently oversees Threshold operations and strategic direction. Joel is responsible for developing and growing client relationships, team building and managing the Threshold P&L.

As part of the Threshold Group of companies, Joel has spent more than 15 years overseeing face to face operations across multiple and diverse business sectors including Non Profit, Telecommunications and Energy. Prior to joining Threshold in 2004, Joel operated a small trade publishing and event business…which he hopes to return to some day once this internet fad runs its course. Joel has been involved with the PFFA since 2015 and joined the PFFA Board of Directors in 2021.

John Jeffries

Board of Directors

John Jeffries is the Co-Founder and Head of Development at NCE. An Economics Graduate from the University of Bath in the UK, John's career in F2F Fundraising began in 2005 and has taken him to well over 20 countries on almost all continents. Having spent time running field operations for one of the UK's largest in-house F2F programs, and then as the Global F2F Manager for SOS Children's Villages, and Save the Children International, he brings a wealth of cross-cultural experience of agency management, proposition development, launching and developing national in-house programs and his personal love of training and coaching. John is an advocate for F2F done well, and is a well-known speaker on the subject all over the world.

A proud challenger of the received wisdom, and perennial asker of difficult questions, John continues to look for ways to bring international best practice to the sector. As a vocal advocate for collaboration in the sector, John has been involved in the PFFA since 2017 and was elected to the PFFA Board of Directors in 2021.

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