Board of
Directors.
The individuals guiding PFFA's mission to support ethical, transparent, and sustainable face-to-face fundraising across the United States.
Tina Meyer is the Director of New Donor Engagement at the International Fund for Animal Welfare (IFAW). Tina joined IFAW in 2004 to help manage and grow their global sustainer program. In her current role she is responsible for promoting IFAW's mission to protect and save the world's wildlife. In addition to Face to Face, Tina and her team acquire new donors via direct mail, DRTV, and lead conversion programs in 7 countries.
She is a passionate advocate for building a strong sustainer portfolio that provides ongoing financial stability, allows for urgent animal rescues, and ensures IFAW's work continues into the future.
Tina joined the PFFA Board of Directors in 2021 and is committed to helping maintain and grow this powerful channel and to protect the reputation and funding that allows charities to carry out our vital work. Tina is serving her third term as board member elected by PFFA membership.
Jaclyn Morawa (she/her) is the Senior Manager for Sustainer Giving at Doctors Without Borders/Médecins Sans Frontières (MSF), where she leads strategy, voice, and messaging for the sustainer audience and directly oversees the F2F program. Since joining MSF in 2019 she has played a key role in driving sustainer revenue growth and strengthening donor engagement worldwide.
Before MSF, Jaclyn honed her F2F expertise at Amnesty International USA — first as a fundraiser in NYC, then as F2F Director in Washington, D.C. She holds an MA in International Policy Studies with a focus on women's rights and gender equality from the Middlebury Institute of International Studies.
Jaclyn joined the PFFA Board of Directors in 2024 and is serving her first term elected by PFFA members.
Monica Muten is Vice President, Direct Response Marketing at Special Olympics International — a fundraising professional with more than twenty years of experience. She joined Special Olympics in 2018, focusing on developing and driving strategy for direct mail, telemarketing, and sustainer programs.
Prior to Special Olympics, Monica spent ten years with the National Wildlife Federation specializing in monthly sustainers, telemarketing, donor appeals, acquisition, and renewals. She also spent several years at a direct response agency executing campaign strategy for organizations including Amnesty International, Environmental Defense, and Children's Defense Fund.
Monica joined the Board of Directors of the PFFA in early 2019 and is interested in working with her NPO colleagues to ensure that face-to-face fundraising within the U.S. market grows sustainably.
Allana is Chief Growth Officer / Owner at Public Outreach Fundraising, a women and LGBTQ+ owned fundraising agency. Having recruited her first monthly donor in 1999, Allana has worked in face-to-face fundraising for more than 20 years. She heads up the US face-to-face operations for Public Outreach and excels at building programs that are sustainable and build year over year with industry-leading ROI.
Known as a passionate advocate for effective face-to-face fundraising, Allana works closely with both clients and staff daily — pushing on the levers at the point of acquisition that influence attrition. She is excited to protect face-to-face fundraising as a channel and help maintain ROI for recruited monthly donors.
Allana has been serving on the PFFA Board of Directors since 2025.
Tracey Goetchius is an Account Manager at Lautman, Maska, Neill & Company. With the majority of her 28 years in direct response focused on traditional fundraising — direct mail and telemarketing — over the last several years she has added face-to-face fundraising to her portfolio.
One of her core drivers is protecting civil and human rights and fighting social injustices through advocacy and public education. As an Affiliate Board Member, Tracey works to understand what Affiliate members want from their PFFA membership, and helps ensure their collective voices are heard and objectives met.
Ali is the Associate Director, Sustainer Acquisition & Marketing Strategy at Oxfam America. She began her nonprofit career over 15 years ago as an F2F fundraiser for Shelter UK in Manchester, progressing to Direct Dialogue Operations Manager for Shelter Scotland where she built their first in-house F2F operation. In 2014 she joined Oxfam America and built a national in-house F2F operation through street, door-to-door, and private site campaigns.
Driven by a love for innovation, she focuses on donor-centric supporter journeys, omni-channel marketing, behavioral economics, AI implementation, and data insights to drive sustainable growth. Her expertise has been shared through international speaker engagements advising stakeholders on building high-performing F2F programs.
Ali has been involved with the PFFA since 2015, she became an Advisor to the Board in 2022 and was elected to serve her first term as Board Member in 2025.
Nicole Clemente is the Managing Director of Supporter Acquisition at Save the Children. Starting her career in direct response fundraising, Nicole has worked with Save the Children in a variety of capacities since 2012. As Managing Director, she leads a team managing a large range of acquisition channels including face-to-face, email, lead generation, direct response, connected TV, radio, and digital.
Nicole and her team relaunched face-to-face fundraising in 2021 following an 18-month pause during the pandemic — with a renewed commitment to innovation, quality, transparency, and ethical and sustainable fundraising, implementing new risk mitigation practices aligned with PFFA industry best practices.
As the Chief Operating Officer of Ascenta Group since 2010, Sarah has applied over two decades of experience in face-to-face fundraising and direct marketing. After earning a degree in E-commerce and Marketing in 2003, she joined the Appco Group in Sydney as General Manager of Operations, subsequently establishing operational hubs across New Zealand and Southeast Asia.
Her career, spanning three continents, contributed to establishing 35 new markets for the agency and its partners. A champion of ethical fundraising and sound business practices, she guided Ascenta Group to be an early adopter of digital fundraising and AI technologies.
Sarah has been serving on the PFFA Board of Directors since 2025.
Michael is the Co-Founder of BriteVox, an international face-to-face fundraising agency based in San Diego with a team of over 1,300 fundraisers in the US and UK. Originally from the UK, Michael began building fundraising teams over 25 years ago in the earliest days of F2F. Having worked extensively in the UK, Germany, and the US, he has witnessed the evolution of F2F from a fledgling channel to the powerhouse it is today.
He is a great believer in using data to understand how to deliver industry leading return on investment and uncover insights to change fundraising behavior. Michael is also an innovator, cofounding ZenterPrize , a platform for donor stewardship, payments and fundraising incentives that drive increased donor retention.
Michael has been involved with the PFFA since 2018 and was elected to the PFFA Board of Directors in 2022. He hopes to share his international experience, enthusiasm, and understanding of the issues all stakeholders in the industry face. Michael is serving his second term on the board of directors elected by PFFA members.
Jamal is a reformed jazz musician, a corny joke enthusiast, and a dedicated fundraiser. He founded One Voice Fundraising and co-founded both 1 Voice Latin America and Thoughtful Committed Citizens, all with a keen focus on improving donor retention within the face-to-face sector and opening ever new opportunities to partner both with impactful, inspiring nonprofits and face-to-face vendors who share the same values and focus.
Today, through this group of companies, Jamal is fortunate to currently be raising funds for Children International, the International Rescue Committee, the Humane Society of the US, Save the Children, Amnesty International, Oxfam Mexico, and UNHCR.
Jamal served on the Board of Directors of the PFFA from May 2023 through December 2025 and has continued his involvement as an advisor to the board since January 2026.
