The PFFA works with everyone involved in face to face fundraising, to ensure that fundraising is carried out to the highest possible standard. Our purpose is to protect donors, educate and inform about face to face fundraising and to advocate for best practice in standards and in the way that face to face fundraising is implemented.
The Professional Face-to-Face Fundraising Association (PFFA) has been formed by leading non-profit organizations (NPO) and professional fundraising agencies (PFA) to ensure sustainable face-to-face fundraising practice. Since 2015, PFFA participants have been working toward this mission.
Face-to-face fundraising is growing in importance as non-profits look for new ways to engage and inspire new donors. More than 350,000 new regular donors pledge to NPOs every year through face-to-face fundraising activities: street, door-to-door, retail and private event fundraising or canvassing. These donors contribute hundreds of millions of dollars to NPOs' critical mission-related work.
To educate and inform the public, non-profit organizations, professional fundraising agencies, regulatory bodies, and the private sector about benefits/values of face-to-face fundraising, operations/admin of face-to-face, best practices, benchmarking, and transparency.
To advocate for the face-to-face industry in general, non-profit organizations, professional fundraising agency staff, more friendly licensing protocols, best practice standards across the industry, awareness & public perception, perception of competence, and skill of face-to-face fundraisers.
To protect donors and their choice to give, as well as the reputation of non-profit organizations and the face-to-face industry.
To represent our members and the profession.
To regulate the professional and ethical performance and behavior of professional fundraising agencies and non-profit organizations with internal face-to-face fundraising teams.
To lead the industry, public perception, and benchmarking within the sector.